An overview of data protection
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and third-party tools
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
General information and mandatory information
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
Hoferhof | Family Jocher
via San Giorgio 54 | I-39042 Bressanone
Tel. +39 333 4261123
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the “Garante della privacy”.
Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
Data protection controller
Statutory data protection controller
We have appointed a data protection controller for our company.
Hoferhof | Familie Jocher
via San Giorgio 54 | I-39042 Brixen
Tel. +39 333 4261123
Data collection on our website
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
More about cookies and what they do and to learn more about follow the link: www.AboutCookies.org.
Such cookies are essential in order to move virtually on all subpages of the website and to use all services as e.g. access to reserved areas of the website. Without these cookies some basic services as e.g. requesting a quote or online booking services are not available.
Types of Cookies
1. Technical cookies are those that are solely used to transmit a message on an electronic communication network, or to a service supplier, requested by the customer or by the user and solely for the execution of the requested service (Article 122, paragraph 1, Data Protection Code). Technical cookies can be differentiated in navigation cookies or session cookies, that are guaranteeing a normal surfing and a normal use of the website (eg. effectuate a purchase or perform authentication for a reserved area).
2. Analytical cookies These are used directly by the owner of the website to receive information, even in an aggregated form, to the number of users and their navigation behavior; Functional cookies allow the user, based on previously selected criteria to visit the site (eg. language, selected products for the purchase), in order to improve the service to the user.
3. Profiling cookies: these cookies create a profile of the user and are aimed to sending of advertising messages customized to the navigation behavior and on the preferences of the user.
Cookies used by this website
In accordance with the decision of the Italian Data Protection Authority no. 229/2014, the user is informed that this website uses the cookies listed in the table below, so as to allow the user to find them in the browser.
|PHPSESSID||2||Internal use of the server to identify the user session||Session|
|_icl_current_language||1||Determines browser language to display the web page in this language||24 hours|
|resolution||1||Width of the monitor and relation between physical and device-independent pixels for an optimized display of the website||Session|
|wordpress_||2||Identification of the logged-in WordPress user||Session|
|wordpress_logged_in||2||Identification of the logged-in WordPress user||Session|
|wp-settings-||2||WordPress information about the current session||1 year|
|wp-settings-time-||2||WordPress information about the current session||1 year|
|wordpress_test_cookie||2||WordPress test cookie to determine whether Cookies can be used||Session|
|_gat||3||This cookie is used by Google Analytics to curb the demand rate.||10 minutes|
|__utma||3||This cookie contains the information about when the visitor was the first time on the page, how often he visited it, and when he opened it the last time.||2 years|
|__utmb||3||This cookie contains a timestamp when the visitor leaves the site. Together with __utmc, this cookie can give information about how long a visitor stays on a page.||30 minutes|
|__utmc||3||This cookie contains a timestamp when the visitor leaves the site. Together with __utmb, this cookie can give information about how long a visitor stays on a page.||Session|
|__utmt||3||This cookie is used by Google Analytics to curb the demand rate.||10 minutes|
|__utmv||3||This cookie is intended for individual content; it can be freely assigned and, therefore, is used to control user-defined analyses.||2 years|
|__utmz||3||This cookie contains information about where the visitor came from, before he opened the analysed page. Here, for example, information about search engines and the entered search terms can be saved, or where in the world the relevant IP address is located.||6 months|
|YSC||2||The cookie will be deleted the next time you visit our website||temporary|
Facebook (like box, Follow us on box)
|cookie_notice_accepted||1||Saves if cookie message was accepted at the beginning||1 month|
|YSC||2||The cookie will be deleted the next time you visit our website||temporary|
|mobile_detected||2||The cookie will be deleted the next time you visit our website||tempory|
|ServerPool||2||The cookie will be deleted the next time you visit our website||temporary|
|TASession||2||The cookie will be deleted the next time you visit our website||temporary|
|SRT||2||The cookie will be deleted the next time you visit our website||temporary|
|SDLKJWIUDKIJS||2||The cookie will be deleted the next time you visit our website||temporary|
|ULTZCTLUCKO67||2||The cookie will be deleted the next time you visit our website||temporary|
|KLJIQWJ38ASK||2||The cookie will be deleted the next time you visit our website||temporary|
Type 1: Functional cookies: created by the same website.
Type 2: Technical cookies: automatically generated by the server of the application to manage the session.
Type 3: Analytical cookies: cookies created with a measure code, like Google Analytics cookies.
Deactivation of Cookies
If the user wishes to refuse the use of some or all cookies, the user has to adjust the corresponding settings on the browser used. The description can be found on the links below (depending on the browser used):
- Chrome: support.google.com/chrome/answer/95647?hl=de
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
- Safari: support.apple.com/kb/ph5042?locale=en_US
- Opera: help.opera.com/opera/Windows/1781/it/controlPages.html#manageCookies
Cookies of third parties
When a user visits a website, both cookies by the operator (“Owner”) of the website and those by third parties may apply. A particular example of such cookies are the so-called social plugin like Facebook, Twitter, Google+ or LinkedIn. These are parts of the visited website, are generated directly by the site and may integrate it. The basic purpose of these social plugin consists in sharing contents on social networks.
- Facebook (settings): loggen on and select rider “privacy”.
- Twitter Datenschutzhinweis: support.twitter.com/articles/20170514
- Linkedin (settings): www.linkedin.com/settings/
- Google+ (settings): www.google.it/intl/it/policies/technologies/managing/
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
Leaving comments on this website
If you use the comment function on this site, the time at which you created the comment and your email address will be stored along with your comment, as well as your username, unless you are posting anonymously.
Storage of the IP address
Our comment function stores the IP addresses of those users who post comments. Since we do not check comments on our site before they go live, we need this information to be able to pursue action for illegal or slanderous content.
How long comments are stored
The comments and the associated data (e.g. IP address) are stored and remain on our website until the content commented upon has been completely deleted or the comments are required to be removed for legal reasons (slander, etc.).
The comments are stored based on your consent per Art. 6 (1) (a) DSGVO. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Processing of data (customer and contract data)
We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.
Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Share content via plugins (Facebook, Google+1, Twitter, etc.)
The content on our pages can be shared on other social networks like Facebook, Twitter, or Google+. This page uses the eRecht24 Safe Sharing Tool. This tool establishes direct contact between the networks and users only after users click on one of these buttons.
This tool does not automatically transfer user data to the operators of these platforms. If users are logged into one or more of the social networks, the Like, +1, and Share buttons for Facebook, Google+1, Twitter, etc. will display an information window in which the user can edit the text before it is sent.
Our users can share the content of this page on social networks without their providers creating profiles of users' surfing behavior.
Analytics and advertising
This website uses Google Analytics, a web analytics service. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.
Mailster in connection with Amazon SES
This website uses Amazon Simple Email Service for sending newsletters. The supplier is Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, United States. Amazon Simple Email Service is a service for organizing the distribution of newsletters. The data you provide (e.g. your e-mail address) to subscribe to our newsletter will be stored on the servers of trend media in Germany. Sending our newsletters with Mailster and Amazon SES enables us to analyse the behaviour of newsletter recipients. Among others, we can find out how many recipients have opened the e-mail containing the newsletter and how often various links contained therein are clicked. With the help of conversion tracking, we can also analyse whether a predefined action (such as the purchase of a product on our website) takes place after clicking on the link in the newsletter. More information on how data is analysed by Mailster is available here: https://kb.mailster.co/how-does-tracking-in-mailster-work/.
Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.
If you do not want your usage of the newsletter to be analyzed by CleverReach, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of CleverReach. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.
Plugins and tools
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.
Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.
If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
Google Web Fonts
For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
If your browser does not support web fonts, a standard font is used by your computer.
This site uses the Google Maps map service via an API. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
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